Radisson Edwardian Group consists of 13 luxury hotels in central London, Heathrow and Manchester, providing luxury without pretension. The hotel faced two challenges with regards to their email practices. The hotel's legal department was looking for a way to make sure that company disclaimers were included in all emails, and the marketing department was looking for a way to ensure there was consistent branding.
The Radisson's Legal Department can rest easy with Policy Patrol, knowing that the required email disclaimer and company footer is being added to every email, complying with all the necessary regulations. The marketing department now has control over their email branding, and email is being utilized as a new marketing tool, using it to announce news and events.
