Product Marketing Specialist (Software)
Protecting the World’s Critical Infrastructure
OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.
The Position
OPSWAT is looking for an experienced Product Marketing Specialist for the MetaDefender product line. You will work closely with team members from product development, product management, design, digital marketing, sales, and sales engineering to help drive the planning and tactics of our product marketing strategy. In this role, you will build a marketing plan that is aligned with the product and GTM strategy. You will implement formal product launch plans and deliverables; research market trends, develop messaging per buyer personas; build supporting product demos; develop product collateral and sales tools; and present the products to prospects and customers.
What You Will Be Doing
- Product Launch & Release Support:
- Partner with Product Management to support new product and feature releases.
- Assist in executing go-to-market (GTM) plans by developing messaging, managing launch deliverables, and supporting coordinated cross-functional activities.
- Sales Enablement & Revenue Support:
- Create and maintain key sales tools such as battlecards, training materials, presentations, videos, and product briefs.
- Ensure Sales is equipped to position our products effectively and close deals confidently.
- Campaign & Demand Support:
- Collaborate with the broader Marketing team to support product-focused campaigns, webinars, and digital programs that drive pipeline and customer engagement.
- Product Messaging & Positioning:
- Help translate product capabilities into compelling customer value.
- Work on messaging frameworks that support both marketing and sales efforts, aligned with real-world customer needs.
- Product Evangelism & Demo Experience:
- Contribute to product demos and technical storytelling.
- Help maintain demo assets and support field teams in delivering value-based demonstrations to prospects and partners
- Market Insights & Competitive Landscape:
- Support research and analysis of industry trends, customer needs, and competitive positioning to inform GTM strategy and messaging.
What We Need from You
- 2+ years of experience in technical product marketing, product management, or sales engineering in enterprise software or IT security.
- 2+ years of hands-on experience using and installing SaaS, Cloud products.
- 1+ years of IT industry experience-preferably with hands-on experience using technologies, B2B business
- Strong preference for applicants with hands-on experience handling and supporting internal/external educational programs, demos, PR activities.
- A knack for using new software tools from video screen-capture and editing to collaboration software, and more.
- Passionate about groundbreaking technology, with strong written and verbal communication skills.
- Experience establishing value and translating this to effective technology-based demonstration use cases.
- Ability to effectively articulate and showcase technology with flair, and to different types of audiences.
- Self-starter who truly enjoys working in a fast-paced, innovative software company.
- Proven ability to apply cybersecurity best practices to real-world use cases; prior domain knowledge of cybersecurity (anti-malware) highly preferred.
Why you'll love working here
- Meaningful work with passionate colleagues
- International working environment in global leading cyber security product company
- Attractive compensation, regular assessments, and salary reviews
- 13-month bonus & performance bonus
- 100% salary, full insurances on probationary period
- Extra-health care program (PVI) for employee and family members
- 15 to 20+ paid day off per year
- Recognition best employees awards quarterly, yearly and special President Club award every year
- Stock options for employees
- Attractive benefits for team activities (team building, team outing, sport, trade union activities)
- Nice open office on the top of a building in District 3 with full of accessories for active recreation, sport, fruits, coffee, and tea.
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OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.
Recruiting Agencies: we do not accept unsolicited resumes from third party agencies for any of our open positions. To submit resumes for our jobs, there must be a recruiting contract approved by our legal team and endorsed by both parties. We are currently not accepting additional 3rd party agencies at this time.
