Vice President of Product Marketing

San Francisco, CA

We are looking for an experienced product marketing leader to grow our product marketing team, drive our go-to-market and campaign strategy for our suite of security products. 

As Vice President of Product Marketing, you will be responsible for developing and integrating the positioning and messaging for GTM solutions targeted at B2B organizations. In this hands-on, high-impact role, you will define ways to communicate use cases effectively to the targeted market, and you will produce the content necessary for sales, marketing, field organizations and partners to drive opportunities and measurable growth.

You should have a combination of hands-on leadership experience, a collaborative spirit and a willingness to learn. The position is based at our headquarters in San Francisco and is a great opportunity to join a fast-paced and growing enterprise cybersecurity company. Experience in cybersecurity, product marketing and solution marketing is essential.

What You Will Be Doing

  • Craft the user personas, messaging and positioning for OPSWAT’s products to articulate the unique selling proposition for each target segment.
  • Develop subject matter expertise on competitive landscape, value propositioning and industry trends for sales teams, channel partners and the broader organization.
  • Work across teams to help shape business and product strategy, drive GTM planning and accelerate demand for our solutions.
  • Author launch plans and lead launches for new products; help improve New Product Introduction (NPI) processes and define clear metrics of performance.
  • Lead and grow product marketers across our global offices.
  • Responsible for content for website, collateral, including white papers, webinars and presentations.
  • Work closely with Sales and Business Development to ensure they have the messaging and sales tools they need.  Drive strategy and content for sales tools and sales presentations. 
  • Deliver sales training and enablement tools such as sales kits, qualification and messaging guides for sales effectiveness.
  • Work with the Digital Marketing team to develop the strategy for demand generation campaigns based on use cases for our products.
  • Support demand generation activities with a content strategy and thought leadership materials.
  • Represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc. and help establish OPSWAT as a leader in Critical Infrastructure Protection (CIP).
  • This is a hands-on job, as the Product Marketing team is small.  Must be ready to write plans, messaging and other content personally.

What We Need From You

  • 10+ years of Product Marketing and or Product Management experience in relevant cybersecurity industries.
  • Excellent written and oral communication/presentation skills, including the ability to create and deliver effective presentations with high attention to detail.
  • Strong knowledge of technologies and analytic aptitude in understanding industry trends and dynamics in cybersecurity.
  • Must be a self-starter who truly enjoys working in a fast-paced software startup environment.
  • Ability to build end-to-end plans and manage execution across cross-functional teams.
  • Strong leadership, interpersonal and collaboration skills and experience in building and leading multi-regional product marketing teams.
  • Understanding of security industry and the market is essential; cybersecurity domain experience, including endpoint or cloud security, is preferred.

It Would Be Nice If You Had

  • Experience with HubSpot marketing automation (or other marketing automation product) and systems.
  • Experience working with channel and technical alliance partners.

Interested in this position?

To apply for this position, please send your resume and cover letter to us via JobScore. Special consideration will be given to those candidates whose cover letter indicates that they have viewed our website. Please, no drop-ins, calls or faxes.