Field Marketing & Events Manager, North America

San Francisco, CA

OSPWAT is looking for a Field Marketing/Events Manager for North America responsible for the design, implementation, and execution of field marketing events, primarily supporting enterprise sales field needs. She/he will work closely with the regional sales leaders and their strategic partners to promote brand awareness and generate sales opportunities, and track and report results.

You are able to drive multiple projects, anticipate project needs, identify work priorities, and meet deadlines with little supervision. As the Field Marketing and Events Manager, you will be expected to demonstrate extreme attention to detail, superb communication skills, have a "can do" attitude and be capable of creative problem-solving.

What You Will Be Doing

  •  Partner closely with the regional field and channel sales teams to define and execute in-region programs tied to revenue goals, including but not limited to regional and local events, field marketing programs, and partner joint marketing programs.
  • Manage planning & logistics for various end-user and partner-facing event types -- 10 x 10, tabletop, sporting, lunch and learn, partner activities etc. including pre/post show documentation and communication, ensuring that booth selection, design, staffing, branding, messaging, materials (displays, literature, giveaways, signage, prizes) and necessary services (internet, badge scanners, etc.) are show ready.
  • Up to 20% of your time will be spent travelling.
  • Work closely with business partner marketing organization to ensure that the business partner marketing strategy is implemented responsibly within budget.
  • Will ensure that OPSWAT’s brand presence is executed to its fullest in each and every program by setting and implementing standards of protocol.
  • Work as a part of the marketing team to develop and implement an ongoing, effective tradeshow & events calendar/schedule by identifying event opportunities.
  • Accountable for budget forecasting, tracking and reconciliation, capturing and recording of data associated with each marketing activity for use in ROI analysis and future event planning.
  • Work with various departments (executive staff, sales, product management, product marketing, etc.) to recruit, prepare and support thought leadership opportunities (speaking engagements) at events and conferences.
  • Meticulously maintain the marketing events calendar so that all internal customers have up-to-the-minute access to the planning that is going on behind any given event.

What We Need From You

  • Understanding of how to stand out in an extremely crowded and noisy market.
  •  Ability to think differently about how to build a strategic and holistic presence at events and regional programs – it’s well beyond just setting up a booth or a table top and we don’t just do something ‘because it’s best practice’ or ‘we’ve always done it that way’.
  • Belief that every program and budget dollar has a purpose and can be measurably tied back to value to the business.
  • A true partner to the sales team, providing marketing expertise to help them achieve their revenue goals versus administrative sales support.
  • A natural storyteller and enjoy building enthusiasm, loyalty, and advocacy with our customers and partners.
  • Think about your role as a problem solver – you are in the trenches alongside our customers helping them solve some of the hardest challenges they will face in their careers.
  • Metrics driven and know how to build programs and tie them back to pipeline development goals.
  • A sense of urgency and desire to work and win with a team of smart, hard working and nice people.
  • Ability to build a strategic plan and clearly tie program execution up to the strategy.

It Would Be Nice If You Had

  • 4++ years of marketing or event planning experience.
  • Bachelor’s degree in Marketing, Business or related subject, or commensurate experience.
  • Strong passion for excellence and a high level of initiative.
  • Excellent communication skills, both written and verbal.
  • Strong project management capabilities.
  • Outstanding organizational skills.
  • High attention to detail.
  • Professional business presence and acumen.
  • Strong ability to multi-task with a results-oriented mindset.
  • Experience with lead collection at trade shows.

Interested in this position?

To apply for this position, please send your resume and cover letter to us via JobScore. Special consideration will be given to those candidates whose cover letter indicates that they have viewed our website. Please, no drop-ins, calls or faxes.